• Lucky Luke

9+ Free Data Studio Templates

Want to tell great stories about the digital performance of your business? You can use these 9+ free Data Studio templates in order to automate your reporting and get actionable insights about your overall digital activity.

1) Google Analytics Health Check

Data Source: Google Analytics, Google Ads

As a starting point and before analyzing your numbers on dashboards, it would be good to check if you can rely on the quality and accuracy of your data. You can use this Google Analytics Health Check in order to easily understand what is missing from your current configuration. The Health Check gives you a clear health score of your Google Analytics and Ads account.

Health Check URL

2) KPI Summary Dashboard

Original Post | Data Source: Google Analytics, Google Ads, Search Console

You can gain a holistic view of your business, from the digital overview & main sales KPIs to content analysis. It is a very nice dashboard that includes 10 different slides, emphasizing on the performance of your default marketing channels (organic, paid, social, referral).

Data Studio Template URL

3) Ultimate Google Ads Dashboard

Original Post | Data Source: Google Ads

This Google Ads Template with a very beautiful and sophisticated menu helps you to drill down from your ads performance (campaigns, ad group & keyword) to quality score reporting and competitor insights. Moreover, it allows you to select between Ecommerce and Lead Generation analysis.

Data Studio Template URL

4) Search Console Explorer Studio

Original Post | Data Source: Google Search Console

A 7-slide Dashboard that includes almost everything about your Google Search Console data in all available dimensions such as search queries, locations, devices. The “jump to” menu allows you to navigate more easily your data.

Data Studio Template URL

5) Enhanced E-Commerce Funnel Template

Original Post | Data Source: Google Analytics

This template shows the Shopping Behavior Funnel as appears in the ecommerce section of Google Analytics. By using it you can find the abandonment and continue rates per step of the booking funnel and identify customer behaviors in the buying process.

Data Studio Template URL

6) Sales & Shopping Behavior Dashboard

Data Source: Google Analytics

You can pull detailed insights for sales trend and users’ experience from product view to the transaction, combining multiple filters (channel, device, geography, and user type). In addition it reports the most popular brands and best-selling products.

Data Studio Template URL

7) User Experience Dashboard

Original Post | Data Source: Google Analytics

This dashboard presents some behavior metrics and helps you to discover and analyze user pain points when it comes to UX. By drilling down you can identify actions that might solve user experience issues.

Data Studio Template URL

8) Site Speed Performance

Original Post | Data Source: Google Analytics

You can get useful insights about your website speed performance combined with different dimensions such as device, operating system, browser, date & time, location, and visit type. Also, it displays your high (less than 3 sec) and low (more than 7 sec) performing pages in terms of page load time.

Data Studio Template URL

9) The Next Ad's Facebook Campaign Dashboard

Data Source: Facebook Ads (via Supermetrics)

You can use this dashboard in order to track the data of your Facebook Campaigns in one place. It shows the ad activity based on your objectives and campaign names.

Data Studio Template URL

10) Aro’s Data Studio Dashboard

Original Post | Data Source: Google Analytics, Google Ads, Facebook, Search Console

This dashboard allows you to analyze 4 different data sources. You can pull useful insights from your paid ad activity by segmenting your data per channel, location, and age group.

Data Studio Template URL

11) Google Search Console Performance Dashboard

Original Post | Data Source: Search Console

You can analyze post click data on search results and find user patterns on Google. This dashboard points out the issues that you might have with your most important queries over time. It also reports what landing pages (along with specific keywords) drive the majority of your organic traffic.

Tip: If you want to drill down your queries by brand / non brand, you can check this post.

Data Studio Template URL

12) Multichannel Attribution Dashboard

Original Post | Data Source: Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Google Analytics

A single page dashboard showing the paid and non-paid media performance. It provides top-level data such as spend and CPA of your channels, so you can better understand their contribution to your marketing goals.

Data Studio Template URL